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Boris Stoyanov-Brignoli
Technologies Director
@ Decathlon Canada

Information

Skills

Experience

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Decathlon Canada

Jan 2018–Present
Sports retailer
Full-time

Technologies Director

Montreal, Canada
Sep 2020–Present•5 years 1 month

Leading IT, data, and engineering teams with responsibilities in e-commerce, retail infrastructure, and data/AI, ensuring seamless omnichannel experiences for Decathlon Canada.

  • Oversaw the development and evolution of decathlon.ca, achieving >99% uptime.
  • Directed the successful OMS platform migration and stabilization, unlocking 24h delivery capabilities through a new fulfillment strategy and expanding multi-payment options.
  • Recruited and structured high-performing infrastructure and engineering teams, managing 30+ collaborators across 3 domains.
  • Built a culture of delivery with strong commitment and reporting processes, aligning business stakeholders and engineering teams around shared outcomes.
  • Drove adoption of modern cloud, DevOps, and data practices (CI/CD, microservices, analytics, personalization) to accelerate delivery cycles and improve customer experience.
  • Implemented a duty policy to secure round-the-clock support and incident response; ensured compliance with Canadian and European data privacy standards.
  • Guided engineering teams with KPIs tied to customer and user experience metrics (uptime, speed, satisfaction).
  • Aligned digital roadmaps with business growth objectives, enabling expansion of omnichannel retail operations and digital services nationwide.
  • Managed an annual technology budget of over 4M CAD, optimizing infrastructure while ensuring scalability and ROI.

Product Owner

Montreal, Canada
Jul 2018–Sep 2020•2 years 2 months

Led the developer platform (developers.decathlon.com) and activities marketplace (activities.decathlon.ca), shaping their vision, growth strategy, and execution.

  • Defined product vision, roadmap, and growth opportunities, ensuring alignment with business objectives and user needs.
  • Conducted needs analysis, managed backlogs, and introduced rituals to foster collaboration between stakeholders and end users.
  • Recruited and structured a multidisciplinary team of front/back-end developers and UX/UI designers.
  • Achieved 20% month-over-month growth, reaching 30k monthly active users with a 4% conversion rate.
  • Onboarded 500+ internal and external API consumers through clear documentation and scalable publication processes.
  • Established repeatable processes to ensure consistent value delivery, improving communication and alignment across teams.

Front-end Developer

Montreal, Canada
Jan 2018–Jun 2018•5 months

  • Utilized technologies such as Vue.js, Nuxt.js, Typescript, and Node.js.
  • Developed the initial version of Decathlon Activities, a community-driven sports platform.
  • Led the development of the developer gateway at developers.decathlon.com.
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Product and Tech Advisor

BridgeMTL • Technology incubator
Self-employed
Montreal, Canada
Sep 2021–Present•4 years 1 month

  • Provided strategic advice to immigrant entrepreneurs in Québec on product strategy and technological investments.
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Teacher

Le Wagon • Bootcamp
Part-time
Montreal, Canada
Apr 2017–May 2018•1 year 1 month

  • Delivered lectures on product management and front-end development.
  • Coached students in scoping their product development through user stories, wireframes, and mockups.
  • Shared best practices in front-end development.
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Web Developer

Code Genome Inc • A development agency
Full-time
Montreal, Canada
Apr 2017–Jan 2018•9 months

  • Worked with RoR, Capybara, Factory Girl, HTML5, SASS, and CoffeeScript.
  • Led UI revamps, produced wireframes, and created high-fidelity mockups.
  • Developed features, conducted tests using Capybara and Factory Girl, documented feature functionalities, and headed the scoping of prototypes.
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Lalamove

Oct 2013–Sep 2016
Unicorn tech company specializing in matching businesses with last-mile delivery options
Full-time

Product Designer

Hong Kong
Sep 2014–Sep 2016•2 years

  • Directed UX and UI efforts for both mobile and web applications.
  • Crafted wireframes and high-fidelity mockups.
  • Collaborated closely with the engineering team to ensure accurate implementation.

Brand Manager

Hong Kong
Oct 2013–Oct 2014•1 year

  • Elevated the brand's image across Southeast Asia, leading brand revamps, repositioning, and identity creation.
  • Established project management platforms to streamline the efforts of four local marketing teams.
  • Collaborated closely with the CEO and Head of International on the creation of investor decks.

Education

Web development bootcamp

Jan 2017 - March 2017
Le Wagon
Paris, France

Double Master’s Degree - Business Administration

2011 - 2012
EAE Business School
Barcelona, Spain

Master degree - Business administration

2008-2012
Clermont-Ferrand Business School, AACSB
Clermont-Ferrand, France

Licence degree - Business administration

2010
ITESO Universidad Jesuita de Guadalajara
Guadalajara, Mexico

2 years program - Business administration

2006-2008
Institute of International Trade
Rennes, France