Guide to structure a tech 'pitch deck'

Introduction

A pitch deck is an essential communication tool for any tech entrepreneur looking to present their project to investors. It serves not only to inform but also to convince. This guide will help you structure your pitch deck in an effective and persuasive manner.

1. Cover page

• Title: EcoTech: The Solar Energy Revolution.
• Logo: Your logo !
• Date: Today's date.
• Contact Details: contact@ecotech.com | +33 01 23 45 67 89.

2. Problem statement

Present the problem you have identified in the market. For example, "40% of households in France are not equipped with renewable energy solutions. They still rely on non-sustainable energies that harm the environment."

3. Solution

Describe the solution your product or service offers. For example, "EcoTech offers next-generation solar panels, easy to install, with a 30% higher yield than current models."

4. Target market

• Market Size: 16 million households in France.
• Demographics: Urban and suburban households, mainly in the southern areas of France.
• Growth Potential: Estimated 10% annual growth with increasing environmental awareness.

5. Business model

Explain how you plan to make money. For example, "Direct sales of solar panels, with financing options. Partnership with local companies for installation."

6. Traction

Show that your idea has potential. For example, "5,000 units sold on pre-order. 20 partnerships established with installation companies."

7. Technology and product

Detail the technical aspects of your product. For example, "Our panels use bifacial photovoltaic cell technology, capturing light on both sides. They also feature an intelligent energy management system to optimize consumption."

8. Marketing and sales strategy

Explain how you plan to reach your target market. For example, "Advertising campaigns on social media, partnerships with eco-responsible influencers, booths at home-focused fairs and exhibitions."

9. Team

Introduce the key members of your team. For example:

• John Doe: CEO, former director at GreenPower.
• Melanie Perk: CTO, PhD in renewable energies from Polytechnique.
• Mark Zuki: Marketing Manager, worked on campaigns for SolarTech.

10. Finances

• Financial Projections: Estimated revenue of €10M in 3 years.
• Funding Needs: Seeking a €2M investment to expand production and extend marketing reach.

11. Conclusion and call to action

Summarize the key points and clearly indicate what you expect from your audience. For example, "Join us in this green journey to make our world more sustainable. We are looking for passionate partners to invest in our vision."

Additional tips

• Visuals: Use charts, images, and diagrams to make your pitch more engaging.
• Brevity: Aim for 15-20 slides maximum. Each slide should focus on a single point. Avoid information overload.
• Narrative: Construct your pitch as a story, starting with a personal story to create an emotional connection.
• Preparation: Be prepared to answer tough questions. Know your subject inside out.

Conclusion

A well-structured pitch deck is your best ally to win over investors or partners. Take the time to refine it and don't hesitate to seek feedback before the final presentation. Good luck!